Wendy’s and Adult Swim Launch Custom Morty’s Mayhem Experience at Resorts World Las Vegas

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[March 15, 2022] — Wendy's® and Adult Swim's Rick and Morty are hitting the Vegas Strip! This week at Resorts World Las Vegas, Wendy’s and Adult Swim will launch Morty’s Mayhem, a larger-than-life activation to coincide with the excitement surrounding this month’s college basketball tournaments.

From Thursday, March 17 to Sunday, March 20, fans in Las Vegas can walk through a custom Rick and Morty LED experience, get a chance to win premium Rick and Morty prizes, enjoy viewing screens to watch the tournament games and be one of the lucky few to savor the limited-edition Pickle Rick Frosty®, a pickle twist on the iconic Frosty.

Morty’s Mayhem is the latest installment in Wendy’s and Adult Swim’s larger quest to give fans nationwide access to Rick and Morty. Last November at the Adult Swim Festival, Wendy’s and Adult Swim debuted the Morty’smobile to bring fans far and wide Wendy’s Hot & Crispy Fries, and previously launched Morty’s, a custom drive-thru experience at Wendy's Panorama City location in Los Angeles.

"Our fans know Wendy's delivers unique, exciting, custom experiences in everything we do from sports to food to gaming - and Morty’s Mayhem brings this to life in every way,” said Jimmy Bennett, VP of Media and Social for The Wendy's Company. “The out of this world experience will have fans immersed in never-before-seen animations, dripping in exclusive swag and enjoying the best fast food in the game – all in the madness of the Las Vegas Strip.”

“Vegas Baby! Morty’s Mayhem is our next great collaboration with Wendy’s, giving fans another delicious and unique Rick and Morty experience,” said Tricia Melton, Chief Marketing Officer for Warner Bros. Kids, Young Adults and Classics. “Take a break from the sportsbook and up your game with a Pickle Rick Frosty.”

“Our partnership with Wendy’s has evolved tremendously over the years but knowing we’ll see Morty’s amidst the bright and shining lights of Las Vegas … that’s just out of this world!” said Kim Yates, Head of Client Sales & Partnerships, WarnerMedia. “We’re thrilled to once again collaborate with Wendy’s to engage and delight Rick and Morty fans.”

Morty’s Mayhem is free and open to the public March 17 through March 20 from 11 a.m. through 9:00 p.m. PST in the East Garden Plaza at Resorts World Las Vegas. Wendy’s new Hot Honey Chicken Biscuit, Hot & Crispy Fries and Vanilla Frosty-ccino® will be available for sampling alongside the Pickle Rick Frosty.

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About Adult Swim

Adult Swim is the leader in adult animation and #1 destination for young adults for over fifteen years, offering critically-acclaimed, award-winning original and acquired series such as Rick and Morty, Genndy Tartakovsky’s Primal, The Eric Andre Show, Three Busy Debras, Tuca & Bertie, and Joe Pera Talks With You. Fan favorite anime block, Toonami, airs on Saturday nights and has expanded beyond acquisitions, producing original series including Fena: Pirate Princess, Blade Runner: Black Lotus, Shenmue the Animation, Uzumaki, and new seasons of FLCL.  The annual Adult Swim Festival reaches a global audience, and features performances by top musicians and comedians.  Adult Swim airs nightly from 8 p.m. to 6 a.m. (ET/PT) on its linear channel, and also reaches fans via HBO Max.

About Warner Bros. Global Kids, Young Adults and Classics

Warner Bros. Global Kids, Young Adults and Classics (GKYAC) brings together Cartoon Network, Adult Swim, Boomerang and Turner Classic Movies (TCM), as well as Cartoon Network Studios and Warner Bros. Animation. Among the iconic franchises, series and characters under the GKYAC banner are Looney Tunes, DC’s animated Super Heroes, Rick and Morty, Craig of the Creek, the classic Hanna-Barbera library, Tom and Jerry, Scooby-Doo, Warner Bros.’ unrivalled film library, and many more.GKYAC’s mission is to be the premiere global provider of kids, family, young adults, and classics content and brands. The group’s programming supplies unique and compelling content for HBO MAX, WarnerMedia’s direct-to-consumer platform. Uniting these award-winning networks and innovative brands helps maximize opportunities and growth potential, both as standalone businesses and as content generators, to drive and support its franchises, cross-studio initiatives as well as ratings.Warner Bros. GKYAC’s content is currently distributed in 192 countries around the world and the division’s networks are in 500 million homes, delivered through more than 65 channels in 31 languages.

About Wendy’s:  

Wendy’s was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality Is Our Recipe®”, which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert. The Wendy's Company is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption® and its signature Wendy's Wonderful Kids® program, which seeks to find a loving, forever home for every child in the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across approximately 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on Twitter and Instagram using @wendys, and on Facebook at www.facebook.com/wendys. 

*Fresh beef available in the contiguous U.S., Alaska, and Canada.   

About Resorts World Las Vegas

Resorts World Las Vegas was developed by Genting Berhad, a publicly traded Malaysian corporation registered with the Nevada Gaming Commission. The company has affiliated operations in the Americas, Malaysia, Singapore, the United Kingdom and the Bahamas. In partnership with Hilton, Resorts World Las Vegas integrates three of Hilton’s premium brands into its resort campus, including Las Vegas Hilton, the resort’s full-service brand; Conrad Las Vegas, Hilton’s lifestyle luxury brand; and LXR, Hilton’s network of independent luxury properties, which operates as Crockfords Las Vegas, Genting’s internationally renowned ultra-luxury brand. Resorts World Las Vegas features 3,506 guest rooms and suites, an innovative, next-generation gaming floor, world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, a curated retail collection of designer and boutique shops and more. The integrated resort weaves time-honored traditions of the international Resorts World brand into the fabric of Las Vegas, introducing a bold, fresh take on hospitality to the city with stunning design, progressive technology and world-class guest service. Resorts World Las Vegas is Sharecare Health Security VERIFIED™ with Forbes Travel Guide, a verification that ensures the resort has appropriate health safety procedures in place. For more information, visit rwlasvegas.com or find us on Facebook, LinkedIn, Twitter and Instagram.