Wendy’s and Adult Swim Launch Custom Morty’smobile Making the Adult Swim Festival the Tastiest Event in the Multiverse

Wendy's® and Adult Swim's Rick and Morty are hitting the road again! This weekend at the Adult Swim Festival (November 12-13), Wendy’s and Adult Swim will premiere the new Morty’smobile to virtual festival-goers, designed to bring fans far and wide Wendy’s new Hot & Crispy Fries.
 
The Morty’smobile debuts after the successful “opening” of Morty’s earlier this year, a weekend-long restaurant pop-up at Wendy's Panorama City location in Los Angeles that provided local fans with a custom drive-thru experience. The newly imagined vehicle was hand-crafted using the finest fiberglass available on C-137 and features Wendy’s red hair, freckles and a Hot & Crispy Fries car wrap that will make fans’ mouths water. 
 
“Adult Swim and Wendy’s go together like Hot & Crispy, so we took our tasty partnership to the streets of LA and delivered free fries to our fans ahead of the Adult Swim Festival,” said Tricia Melton, chief marketing officer for Warner Bros. Kids, Young Adults and Classics.
 
Ahead of this weekend’s grand premiere at the Adult Swim Festival, the Morty’smobile took a joy ride, serving Hot & Crispy Fries to Rick and Morty fans in the Los Angeles area. “Cold and soggy fries suck. It’s as simple as that,” said Jimmy Bennett, VP of Media and Social for the Wendy's Company. “We know Rick and Morty fans deserve better, so we sent the Morty’smobile to save the day and rescue fans with Wendy’s new Hot and Crispy fries.”   
 
Wendy’s is running a national promotion including a special offer in the Wendy’s app that will be available during the weekend of the Adult Swim Festival. Rick and Morty fans can snag a FREE any size fry with purchase from November 11 to November 16 via a mobile offer*.  Adult Swim will also celebrate with a Morty’s Prize Pack Sweepstakes, available to 50 lucky winners.  The limited-time only Morty’s Prize Pack will include Morty’s merchandise like the super-galactic Morty’s French Fry Holder, a Wendy’s gift card and much more.
 
“WarnerMedia is constantly collaborating with Wendy’s to tell the next chapter of our journey together in a way that is meaningful and fun for Adult Swim fans across the massive multiverse,” said Katrina Cukaj, executive vice president of ad sales and client partnerships, WarnerMedia. “For this year’s Adult Swim Festival, that is no exception. We’re stitching together successes from real-life and multi-platform experiences to give Rick and Morty fanatics something to savor … something that’s Hot and Crispy!”
 
The Adult Swim Festival arrives Friday, November 12 and Saturday, November 13 exclusively on the Adult Swim YouTube Channel. A global and cultural event unlike any other, fans will enjoy never-before-seen music and comedy performances, engaging panels filled with surprises, unique merchandise, exclusives on HBO Max and much more. Currently in its fourth year, the 2020 Adult Swim virtual festival reached 10+ million views across all festival content.

For more information on this year’s Adult Swim Festival partners, panels, merchandise and more, visit www.adultswimfestival.com.
 

*Offers only available at participating U.S. Wendy’s.  Offers must be redeemed via the Wendy’s app.  Account registration required. Not valid for delivery orders placed outside of the Wendy's app.  See offer in Wendy’s app for further details. 

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About Adult Swim
Adult Swim is the leader in adult animation and #1 destination for young adults for over fifteen years, offering critically-acclaimed, award-winning original and acquired series such as Rick and Morty, Genndy Tartakovsky’s Primal, The Eric Andre Show, Three Busy Debras, Tuca & Bertie, and Joe Pera Talks With You.  Fan-favorite anime block, Toonami, airs on Saturday nights and has expanded beyond acquisitions, producing original series including Fena: Pirate Princess, Blade Runner: Black Lotus, Shenmue the Animation, Uzumaki, and new seasons of FLCL.  The annual Adult Swim Festival reaches a global audience, and features performances by top musicians and comedians.  Adult Swim airs nightly from 8 p.m. to 6 a.m. (ET/PT) on its linear channel, and also reaches fans via HBO Max.
 
About WarnerMedia
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. The organization also includes Xandr’s suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers. WarnerMedia is part of AT&T Inc. (NYSE:T).
 
About Wendy's
Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, "Quality is our Recipe^®," which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef**, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption and its signature Wendy's Wonderful Kids^® program, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care systems. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 6,800 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising.Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on Twitter and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.
 
**Fresh beef available in the contiguous U.S., Alaska, and Canada.