Media Release

The Match: Champions for Charity is Cable's Most-Viewed Golf Telecast

Capital One’s The Match: Champions for Charity Averages 5.8 Million Viewers Across TNT, TBS, truTV & HLN, While Raising More Than $20 Million for COVID-19 Relief


Turner Sports’ exclusive live presentation of Capital One’s The Match: Champions for Charity delivered an average of 5.8 million viewers, those watching across TNT, TBS, truTV and HLN, to score the most-watched golf telecast in the history of cable television. Associated with the live telecast, WarnerMedia and the golfers collectively raised $20 million to benefit COVID-19 relief.


The blockbuster event – headlined by Tiger Woods, Phil Mickelson, Tom Brady and Peyton Manning – generated the top program of the day across all of television, based on metered market delivery, and peaked with an average of 6.3 million viewers from 5:45-6 p.m. ET.


Bleacher Report’s social and digital platforms – the destination for passionate, young sports fans – tallied 38 million video views, more than five million social engagements and 172 million social impressions for Capital One’s The Match: Champions for Charity content leading up to and during the event. The B/R app also set a new record for most comments in an hour (2-3 p.m. ET).


Yesterday’s event, won by Woods/Manning at Medalist Golf Club (1-up), was the #1 trending topic on Twitter and the event regularly maintained four of the top five top spots throughout the day.


Capital One’s The Match: Champions for Charity was presented in partnership with tournament organizers Excel Sports Management and Lagardère Sports. 


For more on the event, please visit the Turner Sports online pressroom for additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR.


Source: Nielsen Media Research, based on Live + SD fast nationals for 5/24/2020.  Mobile and Connected Device TVE live stream starts and consumption minutes from Conviva; Users based on 1-minute qualifier per VHL.. Total TV Minutes are based on Nielsen Live + SD with a 1 min qualifier.

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