Media Release

NBA Legend, Dwyane Wade, Hosts TBS’ New High-Stakes Game Show “The Cube” Premiering on Thursday, June 10 at 9 PM ET/PT

The Cube

TBS Premieres American Version Based On Hit International Competition Series That Tests Contestants’ Mental Agility and Physical Ability for a Chance to Win $250,000 

Key Art


Watch the Trailer

LOS ANGELES – April 20, 2021 – TBS announced today that an American version of the “The Cube,” will premiere on Thursday, June 10 at 9 PM ET/PT. Based on the UK megahit and hosted by NBA All-Star Dwyane Wade, this high-octane series spotlights contestant pairs who must demonstrate skill, nerve and determination as they endure seemingly simple physical and mental tasks – all while confined in ‘The Cube,’ an intimidating glass box with its own mind and attitude, in the hope of winning a major cash prize. Working on their own or as a team, each pair has nine lives to complete seven games that are worth an increasing amount of money as they inch closer to taking home the $250,000 jackpot. 

“The Cube” features new challenges in every episode to keep the teams on their feet and allow host and executive producer Dwyane to show his own skills. Each team can bring Dwyane in to take “One Shot,” a call-to-action where our NBA champion enters “The Cube” to lend his athletic prowess and compete on their behalf for one attempt only. Additionally, the series launches with the latest augmented reality GFX and camera technology.

“The Cube” is created by Objective Media Group America, an All3Media America company for TBS. The series is executive produced by Dwyane Wade and his production company, 59th & Prairie Entertainment, as well as Layla Smith and Jilly Pearce for Objective Media Group with showrunner Glenn Coomber.


About Dwyane Wade 
Dwyane Wade played in the NBA from 2003 to 2019, primarily for the Miami Heat. He was selected as an NBA All-Star thirteen times, won three NBA championships, and was named the 2006 NBA Finals Most Valuable Player. He is the Heat’s all-time leader in points, games, assists, and steals and the NBA’s all-time leader for blocks by a guard. Wade recently joined the Utah Jazz ownership group. Wade’s partnerships include Li-Ning, Hisense, MISSION, Budweiser, BallerTV, Wade Cellars, Mars Reel, Spades Royale, and 800° Woodfired Kitchen. Through his partnership with WarnerMedia, he serves as a regular analyst for TNT’s Tuesday night NBA studio coverage and is a creative director for Bleacher Report. He is a board of trustee member for the Naismith Memorial Basketball Hall of Fame. Founder of 59th & Prairie Entertainment, he is an executive producer of D. Wade: Life Unexpected, the Sports Emmy–nominated documentary Shot in the Dark, the Oscar-winning animated short Hair Love, and the upcoming docuseries Legacy. He is the New York Times bestselling author of A Father First and cofounded the Social Change Fund to invest in and support organizations focused on empowering communities of color and advocating for the human rights of all Black lives.

About TBS
TBS, a WarnerMedia brand, is a top-rated destination for television among young adults and known for escapist, lean-back entertainment, featuring smart, imaginative stories with heart and comedic edge. From scripted comedy series to late-night shows, game shows, and animated programming, TBS’ Originals slate is comprised of some of the most popular shows on cable — “Miracle Workers,” “CONAN,” “Full Frontal with Samantha Bee,” “The Last O.G.” and “American Dad!,” as well as the upcoming comedy “Chad.” The network’s slate of premium unscripted series includes the popular game show “The Misery Index,” upcoming reality-competition series “Go-Big Show” and “The Cube” and the revival of fan-favorite “Wipeout.” TBS’ lineup also includes comedy hits like “Family Guy” and “The Big Bang Theory,” classic sitcom favorites “Friends” and “Seinfeld,” blockbuster movies, and live event coverage of Major League Baseball, the NCAA Division I Men's Basketball Championship and “ELEAGUE,” WarnerMedia's eSports gaming competition. Viewers can watch shows on the TBS app, available for iOS, Android, Xbox One and other platforms and devices. Website: www.tbs.com 

About Objective Media Group America
Objective Media Group America, an LA-based All3Media America company, develops original entertainment and factual formats, including upcoming HBO Max series 12 Dates of Christmas. Objective Media Group America also adapts popular IP created by multiple labels within the Objective Media Group banner in the U.K. The team is led by CEO Layla Smith and EVP Jilly Pearce. Headquartered in the U.K., Objective Media Group is home to production labels including Second Star (Flirty Dancing), betty (The Undateables) and scripted division Objective Fiction (Year of the Rabbit, Feel Good). Objective Media Group is one of 40 global production companies under the All3Media banner, which supports a growing roster of creatively and strategically independent production companies. All3Media is owned jointly between Discovery Communications and Liberty Global.

About All3Media America
All3Media America is the U.S. arm of global independent television, film and digital production group All3Media. With teams in Los Angeles and New York, All3Media America’s portfolio companies are responsible for hits that include the Emmy Award-winning Undercover Boss for CBS, the Emmy Award-winning United Shades of America for CNN, Chrisley Knows Best for USA, Gordon Ramsay’s 24 Hours to Hell and Back for FOX and Uncharted for National Geographic, the Emmy Award-winning Cash Cab for Discovery, Worst Cooks in America for Food Network and Betrayed for Investigation Discovery. All3Media’s unique federal structure, a model followed in both the U.S. and worldwide, encourages the creative and strategic independence of its growing roster of production companies. Today comprised of over 40 global production companies and counting, All3Media is one of the largest production houses in the world. All3Media is owned jointly between Discovery Communications and Liberty Global.

Media Contacts