House of Highlights Showdown: Go-Kart Grand Prix Brings Top Online Creators to the Racing Track with $100,000 Cash Prize
House of Highlights’ ‘HoH’ Creator YouTube Channel to Live Stream the Event Friday, October 1, at 8 p.m. ET
Fourth Installment of HoH Showdown Franchise Returns with Pizza Hut as Presenting Sponsor and Features Leading Social Creators Mark Phillips, MMG, Deestroying, Jesser and Many More in Exhilarating Go-Kart Races
House of Highlights – the #1 digital media brand for Gen Z – is continuing to craft a new genre of live stream events with the fourth installment of its creator competition HoH Showdown franchise – House of Highlights Showdown: Go-Kart Grand Prix delivered by Pizza Hut. The event will feature some of the world’s biggest streamers and social creators from YouTube, TikTok and Instagram participating in a fast-paced racing competition with $100K on the line for the first place finisher, $50K for second place and $25K for third. House of Highlights Showdown: Go-Kart Grand Prix delivered by Pizza Hut will live stream from the K1 racing track in Anaheim on the House of Highlights’ Creator ‘HoH’ YouTube channel on Friday, October 1, at 8 p.m. ET.
The racing order for two preliminary heats, each consisting of six creators, will be determined by time trials to be held on Thursday, September 30. Following the prelims, the top three finishers of each race will advance to the finals. An additional sudden death race for the bottom six creators will be held, with the top two finishers also advancing to the finals. The lineup of creators taking the track includes: Mark Phillips, Deestroying, MMG, Jenna Bandy, Agent 00, Cam Wilder, Jesser, ImDavisss, Bree Green, Dylan Patel. ImDontai, and Kris London.
The Broadcast Boys, House of Highlights’ viral TikTok duo, will return as hosts for the event, sharing commentary and interviewing participants throughout the competition.
“The HoH Showdown has fast become a cornerstone franchise for the House of Highlights brand. It harnesses the power and connection of individual creator networks and repays their partnership by providing them with a platform to live, premium content opportunities delivered by the No. 1 destination for Gen Z sports fans,” said Doug Bernstein, General Manager of House of Highlights. “It’s a win-win for both parties and is raising the bar for creativity in the digital media space.”
House of Highlights Showdown: Go-Kart Grand Prix delivered by Pizza Hut will be supported across House of Highlights social channels and Bleacher Report’s national channel to cover every moment of the action with additional live stream coverage available on the B/R app. House of Highlights is also dropping a limited-edition apparel collection centered around the 2021 Go-Kart Grand Prix event at the House of Highlights shop.
“Nothing goes better together than watching your favorite sport while enjoying your favorite pizza, which is why Pizza Hut continues to have a strong presence among some of America’s biggest sporting events,” said Lindsay Morgan, chief marketing officer, Pizza Hut. “We are proud to present our second House of Highlights Showdown event with a new digital-forward platform that will allow us to continue reaching the next generation of fans.”
The House of Highlights Showdown franchise first debuted in association with Turner Sports’ presentation of Capital One’s The Match: Champions for Change, then returned as a lead-in to 2021 NBA All-Star in Atlanta and tripled down as a dodgeball tournament this past June. The concept takes top social media creators and puts them in quick-hitting competitions against one another in a format that caters to a digital-first audience.
Its last installment, the House of Highlights Showdown: Dodgeball Tourney presented by Pizza Hut generated over 163,000 concurrent viewers and 7,100 live comments per minute, with 82% of the audience within the coveted Under 34 demographic. Most notably, the live event trended No. 1 globally on YouTube for over 24 hours, which registered it as the most watched live stream event in House of Highlights and Bleacher Report history. The creators participating in this latest iteration have a collective reach of more than 45 million followers, casting a wide net across the digital landscape.
About Bleacher Report
Bleacher Report is a leading sports media brand reaching more than 150 million hyper-connected young sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Kicks, B/R Gridiron, The Walk-Off and B/R Betting, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of Turner Sports, which provides it access to premium live content from the NBA, Major League Baseball, NHL and NCAA Division I Men’s Basketball Championship. Find Bleacher Report on the industry-leading Bleacher Report app, www.bleacherreport.com and on Instagram @BleacherReport.
About Turner Sports
Turner Sports, a division of WarnerMedia, is an industry leader in the delivery of premium sports content across all platforms, widely recognized for its expansive partnerships with the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship and the National Hockey League. The Turner Sports portfolio also includes Bleacher Report, the #1 digital destination for young sports fans driving engagement and video views across all social platforms and the B/R app, with premier brands including House of Highlights, B/R Football, B/R Gridiron, B/R Kicks, B/R Betting, B/R Walk-Off, and B/R Gaming. Turner Sports co-manages NBA Digital – comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com – as well as NCAA.com and the NCAA March Madness Live suite of products. Visit the Turner Sports online pressroom for additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kan. and operates nearly 18,000 restaurants in more than 100 countries. With easy order options including the Pizza Hut app, mobile site, and Amazon and Google devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order.
Now more than ever, restaurants have an important role in helping to safely feed families. As one of the largest pizza brands in the U.S. by store count, Pizza Hut is committed to doing its part. To help keep team members and customers safe, customers can get their favorite Pizza Hut pizza via three contactless offerings: curbside pickup, delivery, or carryout.
Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. Pizza Hut is the Official and Only Pizza Sponsor of the NFL.