Oct. 21, 2021 – Burbank, CA – Cartoon Network revealed today, Thursday, Oct. 21, its new brand position Redraw Your World in a new animation live-action hybrid rock n’roll video led by its musician-in-residence Nandi Bushell. Featuring the 11-year-old viral wonder, the anthem spot is a fierce portrayal of the power that this generation of kids has to change the world. Viewers go on a journey with Bushell as she boldly drums her way through the city, making her world a kinder, more inclusive, and creative place as kids and characters of all ages join her.
The innovative campaign encourages kids to always be true to themselves and to be confident in their abilities to impact real change in both big and small ways.
“Nandi personifies Redraw Your World in every way possible – she’s fearless, passionate, and quite literally marches to the beat of her own drum,” said Tricia Melton, Chief Marketing Officer, Warner Bros. Global Kids, Young Adults and Classics. “Redraw Your World is our ethos in everything that we do, and these are the words we hope that our audiences can be inspired by to redraw their world.”
As Cartoon Network’s first-ever musician-in-residence, the new Redraw Your World promo marks another collaborative effort with Bushell to create multiplatform content for the network’s linear and social platforms. Bushell rocks her way through a drum solo leaving positivity and love in her path. The music paves the way for kids to come together and join in as miraculous change happens all around them. As they walk through the street breaking down the walls of what’s expected of them, they begin to recognize who they truly are and their place in the world.
Original music for the Redraw Your World promo featuring Bushell is entitled, “Drawsticks,” and was written, produced, and engineered by composers and artists, Brain and Melissa.
About Cartoon Network
Cartoon Network is the central Kids & Family brand within WarnerMedia and the #1 global animated series network. Combined with a rich legacy of characters and a deep roster of creatives with unique brands of storytelling, Cartoon Network showcases original content from across Cartoon Network Studios, Warner Bros. Animation and beyond that includes such hits as Ben 10, Craig of the Creek, Steven Universe, Teen Titans Go! and more. Under its Redraw Your World tagline, Cartoon Network’s expansive content commitment appeals to the complete spectrum of kids and families including preschoolers, all kids ages 6-11, and family co-viewing. Upcoming new series such as Gremlins, Jade Armor, Total Drama Island, Unicorn: Warriors Eternal, as well as a live-action slate are set to comprise an inclusive Kids & Family programming lineup on Cartoon Network and HBO Max offering more than 300 hours of original content. Seen in more than 185 countries and in 33 languages, Cartoon Network’s historic library can also be streamed on HBO Max.