Lauren Riihimaki, known by her stage name LaurDIY, is a leading DIY and lifestyle personality and top YouTube creator. The down-to-earth 26-year-old has become a digital sensation through her creativity and authenticity. This in turn has inspired an engaged global fanbase, especially among female Millennial and Gen Z audiences. It has also allowed her to maintain her dominance as the premier DIY channel for over eight years and earn recognition from the Streamy Awards for Best Lifestyle Channel. Her vibrant personality and ability to reach a mass audience has rendered her an ideal partner for major brands, including Disney, Procter & Gamble, Starbucks and more. Lauren's merchandise and brand name has appeared across multiple categories including apparel, accessories, mobile accessories, stationary, jewelry and craft kits in major retailers including Target, Walmart and more. Fans come to Lauren not only for her impeccable creative sensibility but also for her beaming sense of humor, and look to her as a beacon of positivity and a role model for using creative expression to discover a path to happiness. Lauren is a champion for open and honest conversations surrounding mental health and is a passionate animal lover. Originally from Toronto, Lauren currently resides in Los Angeles with her mini bull terrier Moose.