B.Grimm Group, a multi business corporation based in Thailand, has partnered with CNN International Commercial (CNNIC) for a cross-platform campaign to showcase initiatives that promote awareness around wildlife and cultural conservation. These stories will be conveyed through a new Great Big Story series and branded content from CNNIC’s award-winning brand studio Create.
The new Great Big Story series, ‘In Their Words’, tells stories ranging from wildlife to music through the people who live these experiences every day. Launched to coincide with Global Tiger Day, the first Great Big Story in the series highlights how scientists are protecting tigers in Thailand. The second story shows how to conduct an orchestra as Gustavo Dudamel, music director of the Los Angeles Philharmonic orchestra, guides the musicians using body movement and eye contact. All content was distributed across digital and social platforms reaching Great Big Story’s 12 million followers around the world, along with a 60-second video on CNN International titled ‘Moment of Wonder’. The partnership also includes a branded content video that ran on CNN’s International TV and digital platforms, produced by CNNIC’s in-house global brand studio Create. The video ‘In His Words’ showcases B.Grimm’s chairman Harald Link’s commitment towards philanthropic initiatives.
The cross-platform content aims to create awareness around culture and wildlife while engaging CNN audiences on topics such as conservation and sustainability. The campaign is part of B.Grimm’s philanthropic approach and philosophy of doing business with compassion for the development of civilization in harmony with nature. CNNIC further powers this campaign with the latest data technology and targeting tools to reach B.Grimm’s core audiences in Asia and Europe.
“We are excited to join hands with B.Grimm for this campaign to cultivate environmental and cultural awareness. The power of this new campaign lies in rich storytelling, adept branded content and the cross-platform initiatives across CNN and Great Big Story,” said Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial. “By developing stories echoing B.Grimm’s philanthropic values, we believe this new partnership will help promote a positive mindset around conservation and sustainable living.”
“B.Grimm is committed to serving society by raising awareness around the environment, sport, music and education. We have always been guided by these pillars and look for innovative ways to achieve our vision. With CNN’s expertise in storytelling and its extensive reach, we are confident that this partnership will be able to shine a light on our core values and bring alive our commitment towards a sustainable future,” said Dr Harald Link, Chairman of B.Grimm.
About CNN International Commercial
CNN International Commercial (CNNIC) is responsible for the business operations of CNN’s properties outside of the United States. All commercial activities for brands such as CNN International, CNN en Español, CNN Arabic, CNN Style, CNN Business and Great Big Story are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world’s leading international news provider. CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world’s most recognised brands. Its Content Sales and Licensing unit has relationships with more than 1,000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami. For more information visit http://commercial.cnn.com.
About Great Big Story
Great Big Story is a global media company devoted to cinematic storytelling. Headquartered in New York, with a bureau in London, our studios create and distribute micro docs and short films, as well as series for digital, social, TV and theatrical release. Since our launch in late 2015, our producers have traveled to 100 countries to discover the untold, the overlooked and the flat-out amazing. Our stories engage and inspire tens of millions daily. For more information, visit www.greatbigstory.com.
Founded in 1878, B.Grimm is Thailand’s oldest company and one of a few having been awarded the Garuda emblem designating companies appointed by the Royal Court. Today B.Grimm is a multinational conglomerate active in the fields of energy, building and industrial systems, healthcare, transportation, lifestyle, real estate, digital and capital partners, and also enjoys joint ventures with some of the world’s corporate giants including Siemens, Merck, KSB, Zeiss, Getinge, Carrier, Hamon and KSB. B.Grimm firmly believes in “Doing business with compassion for the development of civilisation in harmony with nature” which means to work with loving kindness, compassion, sympathetic joy, and equanimity. The company has always been following these four inter-related virtues with many social programs alongside business activities to develop and promote environment, education, culture and sport. For over a century, B.Grimm has held firm in its high standards of operations and continues to forge into the future with its devotion and commitment to being a responsible corporate citizen, good corporate governance and mindful protection of the environment in all of its dealings.