Bangkok Dusit Medical Services Public Company Limited (BDMS), Thailand’s largest private healthcare group strengthens its partnership with CNN International Commercial (CNNIC) with the sponsorship of ‘Vital Signs’ hosted by multiple Emmy award-winning chief medical correspondent Dr. Sanjay Gupta.
‘Vital Signs’ launched its 2019 series in August and includes five 30-min episodes airing monthly with a final episode in December as Dr. Sanjay Gupta unearths the most important medical stories and the secrets for longer and more healthy living. In a new offering for 2019 ‘Vital Signs’ will dedicate a segment in each episode for CNN’s ‘Live Longer’ in which Dr. Gupta will examine how, through activities and practices, people around the world are living longer. Additionally, a series of digital stories will launch on CNN Health that helps users learn more about living a healthier life, based around key health issues that Dr. Gupta will explore in ‘Vital Signs’.
Through this sponsorship and advertising campaign with CNN, BDMS aims to champion and enable healthy living by aligning with content on how health issues can be prevented, detected and treated effectively. This mission is in line with Thailand’s high ranking in medical tourism destinations, as shown by the country’s #3 global ranking in the 2018 International Medical Travel Journal.
‘’We are excited to support BDMS on their mission of inculcating a culture of healthy living,’’ said Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial. “This partnership is aimed at delivering impactful content by aligning the BDMS brand and positioning its wealth of expertise amongst CNN’s global audiences. We are confident that through this strong cross-platform partnership BDMS and CNN will help deliver world-class content to create awareness around health topics brought to the forefront by medical experts.”
Mrs. Narumol Noi-am, Acting President, Bangkok Dusit Medical Services Public Company Limited said, “BDMS is committed towards creating an environment that promotes healthy living and awareness around medical conditions. We are confident that this collaboration will provide a global perspective on how health issues are detected and treated while sharing innovations around medical science which organisations like ours are committed towards. It is important that we remain at the forefront of healthcare excellence to showcase Thailand’s medical prowess that makes the country a leading destination for quality medical care.”
This partnership also continues BDMS’ sponsorship of flagship news program ‘Anderson Cooper 360’ on CNN International’s Asia feed. Digital videos of AC360 TV content will run across CNN.com. BDMS also extends sponsorship of the ‘Live Longer’ digital specials page for a second year. The first episode of Vital Signs aired on CNN International’s Asia feed on August 10.
BDMS is one of the most prestigious hospital networks in the Asia-Pacific region, with 26 hospitals and clinical programs out of a total of 47 hospitals across the BDMS network in Thailand and Cambodia that have been accredited by the Joint Commission International (JCI). BDMS offers world-class medical care and treatment for both local and international patients, complemented by the latest medical technology and Thai hospitality.
About CNN International Commercial
CNN International Commercial (CNNIC) is responsible for the business operations of CNN’s properties outside of the United States. All commercial activities for brands such as CNN International, CNN en Español, CNN Arabic, CNN Style, CNN Business and Great Big Story are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world’s leading international news provider. CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world’s most recognised brands. Its Content Sales and Licensing unit has relationships with more than 1,000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami. For more information visit http://commercial.cnn.com.
About Bangkok Dusit Medical Services
Bangkok Dusit Medical Services Public Company Limited (BDMS) is Thailand’s largest-network, medical service operator and is the leader of healthcare solutions provider. Today, BDMS owns and manages six major hospital groups (Bangkok Hospital-, Samitivej Hospital-, BNH Hospital, Phyathai Hospital, Paolo Hospital and the Royal Hospital) with 45 medical facilities located in Thailand’s popular destinations nationwide, including 2 hospitals in the neighboring country of Cambodia. BDMS also established BDMS Wellness Clinic, the prestigious preventive healthcare services with the usage of advanced technology in genetic and molecular science to fully explore the physical condition down to its root cause. Among BDMS’s subsidiaries providing healthcare solutions, there are National Healthcare Systems – largest blood diagnosis centre in Thailand and ranks No.1 in Asia Pacific, A.N.B. Laboratories & MedicPharma - laboratory and pharmaceutical product manufacturers, BDMS Medevac Center (BMC) is fully equipped to facilitate long-haul air repatriation worldwide, and our doctors and nurses are trained to provide the highest level of emergency assistance by land, sea and air. For further information, please visit http://www.bdms.co.th/.