Everyone is looking forward to travelling again. And, when the time is right and restrictions ease, the Philippines wants to make sure everyone does it in the safest way possible.
A new branded content partnership between the Department of Tourism and WarnerMedia’s Cartoon Network has kicked off this month, featuring a series of videos and social media posts to showcase best travel practices in a fun and innovative way.
The Department of Tourism – Philippines said: “This campaign combines an important safety message with three of the most iconic cartoon characters who have unparalleled multi-generational appeal. As we gradually and carefully reopen, starting with local travel, this message will help our travellers on what they should do, or shouldn't do, in order to keep themselves, and other travellers, safe while embarking on new and more fun adventures.”
Sisters Blossom, Bubbles and Buttercup are on hand to guide tourists through the most important steps to ensure a holiday is a S.A.F.E. T.R.I.P. The acronym is there to remind travellers to avoid large gatherings, wash hands, wear masks, pay electronically and follow local guidelines.
Clement Schwebig, Managing Director of WarnerMedia Entertainment Networks in Southeast Asia, Pacific and China, added: “At a time when there’s so much uncertainty in the tourism industry, the Philippines Department of Tourism has embarked on a really bold and innovative project with us. Cartoon Network’s characters, platforms and creative solutions will help them reach millions of future travellers and build excitement for when the time is right.”
The other posts in the series include more tips, suggestions and reminders – as well as fun puzzles from the super-cute/super-fierce cartoon sisters – to promote safe travels in a way that’s easy to digest and understand. They will be available on Cartoon Network’s social and TV channels as well as through WarnerMedia’s wider social footprint.
Cartoon Network, the leading kids’ channel in Asia Pacific, offers the best in original animated content including the multi-award-winning global hits Ben 10, The Powerpuff Girls, Teen Titans Go!, Adventure Time and We Bare Bears; and Asia Pacific originals including Monster Beach and the International Emmy-nominated Lamput.
Cartoon Network is available in 17 languages and in more than 135 million pay-TV homes in 29 countries throughout Asia Pacific. Internationally, it is seen in 192 countries and over 400 million homes, and is an industry leader with a global offering of the best in award-winning animated entertainment for kids and families.
The brand is known for putting its fans at the centre of everything by applying creative thinking and innovation across multiple platforms. Cartoon Network also reaches millions more through its websites, games, partner platforms like HBO GO, and apps including Cartoon Network Watch and Play. In Asia Pacific, Cartoon Network, companion brand to Boomerang and POGO, is created and distributed by WarnerMedia Entertainment Networks.
About Philippines Department of Tourism
Visit www.philippines.travel/safeph for more information. #SafeTrip #SafeTripPH #SafeTripPPG #ThePowerpuffGirls #WakeUpInThePhilippines #ItsMoreFunInThePhilippines
Download images here
Video on YouTube: https://youtu.be/s0JnXV4Xddc
Video on Facebook: https://www.facebook.com/CartoonNetworkAsia/videos/626230581412009/