TNT’s coverage of last night’s NBA Restart – fueled by LA Clippers vs. Los Angeles Lakers delivering an average of 3.4 million total viewers – more than doubled the network’s average viewership for a regular season telecast. Last night’s doubleheader scored an average minute audience of 2.9 million viewers across TNT and TV Everywhere platforms, an increase of 109% over the average viewership for an NBA game this season (1.4 million viewers).
The Clippers/Lakers game telecast peaked with an average of 4.1 million total viewers from 9:45-10 p.m. ET.
Additionally, TNT’s Inside the NBA garnered its best viewership since the opening week of the 2018-19 NBA season, with an average of 1.3 million viewers. Thursday’s Inside the NBA is up 101% when compared with the show’s average telecast earlier this year.
The NBA Restart on TNT and TV Everywhere platforms equaled NBA Opening Night coverage earlier this season, despite last night’s earlier game start times and live game telecasts co-existing with local coverage on regional sports networks in all three markets.
Bleacher Report scored 8.2 million visits yesterday and 10 million engagements, its highest traffic since April and a 107% increase over NBA Opening Night. B/R more than doubled the number of total cross-platform engagements vs. any other sports media account yesterday and registered the three most-engaged posts on Instagram among all other sports entities.
Social content published across the @NBA, @NBAonTNT and @NBATV handles generated more than 75 million video views yesterday, up 36% when compared to NBA Opening Night earlier this year.
Nielsen Media Research, based on Live + SD fast nationals for 7/30/2020, compared historically to similar telecasts on TNT. Desktop, Mobile and Connected Device TVE live stream starts and consumption minutes from Conviva; Users based on 1 minute qualifier per VHL. Total TV Minutes are based on Nielsen Live + SD 1 min qualifier.