HBO Max Renews Streetwear Competition Series THE HYPE For A Second Season
The Max Original streetwear competition series THE HYPE has been renewed for a second season. THE HYPE features fashion visionaries who compete in challenges that elevate their designs and entrepreneurial sense in order to avoid elimination while remaining authentic to their style. Every episode offers a unique perspective about the intricacies of designing streetwear, the business of fashion and the savvy to identify the latest trends, while also providing mentorship to the contestants. Season one featured special guest appearances from A$AP Ferg, Cardi B, Dapper Dan, and Wiz Khalifa. In addition, the winning designs from the first season were featured on StockX – with all items selling out within 24 hours of the episode’s release. The complete first season of THE HYPE is now streaming on HBO Max.
Host Speedy Morman returns with co-signers GRAMMY Award-winning recording artist and designer, Offset, creative director and founder of Bephies Beauty Supply, Bephie Birkett; and Emmy® Award-nominated costume designer and renowned stylist, Marni Senofonte. The panel of judges critique the competing streetwear designs’ unique DNA, combining fashion, music, art and lifestyle to refine the idea of a “runway” and the balance between art and commerce.
THE HYPE is produced by the Emmy® Award-winning team at Scout Productions led by executive producers David Collins, Rob Eric and Michael Williams, the team behind the Emmy® Award-nominated and critically acclaimed Max Original series LEGENDARY. Collins and Eric developed the series with Emmy® winner Emmy Award®-winner and executive producer Rachelle Mendez (“Undercover Boss,” “Leah Remini: Scientology & the Aftermath.”) Emmy® and Grammy®-winning producer Rikki Hughes (“The Fresh Prince of Bel Air Reunion Special”) returns as executive producer and showrunner. Jay Brown and Tyran “Ty Ty” Smith also executive produce the series.
About Scout Productions
Scout Productions is an Emmy® and Academy Award®-winning media company committed to culturally transformative and emotionally gripping content across multiple platforms. Through their unconventional style of storytelling, Scout shines a light on unseen worlds and celebrates underrepresented communities through heartfelt entertainment.
The company’s current programming includes the wildly popular QUEER EYE for Netflix, which has garnered nine Emmy Awards, and LEGENDARY the hit show on HBO Max highlighting modern day voguing and ballroom culture that has also been Emmy-nominated, as well as their new design competition series for HBO Max, THE HYPE that explores the world of streetwear. Scout’s other upcoming projects include THE QUEST, a fantasy competition series for Disney+. Scout recently partnered with the LEGO Group to launch the LEGO® Queer Eye – The Fab 5 Loft set.
Scout’s past film credits include the Academy Award winning documentary FOG OF WAR, Errol Morris’ look at Robert McNamara’s role in Vietnam. Scout launched their documentary division in 2020 with EQUAL, an HBO Max series chronicling early LGBTQ heroes. In partnership with Vanity Fair, Scout is also currently producing a documentary on the Hillsong Church.