March 25, 2021 – Burbank, CA – Deena Sanjana Beach has been named vice-president of marketing for Adult Swim, it was announced today by Tricia Melton, CMO of Warner Bros. Global Kids, Young Adults and Classics division. In the new role, Beach will lead the development of the brand, marketing, media and social media strategy for all original series, stunts and network initiatives across multiple platforms. Based in Los Angeles, Beach will report into Melton.
“Deena is the type of marketer who can see around the curve and truly understands building multi-platform brands. As Adult Swim expands globally, Deena brings invaluable experience with the Gen Z audience,” said Tricia Melton, CMO of Warner Bros. Global Kids, Young Adults and Classics. “Her expertise in culture driven brand-building will help drive Adult Swim’s continued dominance as the leader in adult animation.”
Most recently Beach served as vice-president of marketing strategy and media for Freeform at The Walt Disney Company, where she successfully launched hit series including grown-ish, Cloak & Dagger, Siren, Good Trouble, and built popular network holiday stunts such as 25 Days of Christmas and 31 Nights of Halloween. Under her leadership, Freeform rapidly expanded their experiential and influencer marketing efforts and made the seismic leap from a linear network to a true dual platform content provider for Hulu.
Beach added: “I am delighted to be joining the innovative and talented Adult Swim team. I’ve long been a fan of the network’s programming and the unique and deeply resonant brand they have built over the years. I’m looking forward to helping expand the network’s digital and global future.”
About Adult Swim (AdultSwim.com), launched in 2001, is WarnerMedia’s #1 brand for young adults offering original and acquired animated and live-action series. Airing nightly from 8 p.m. to 6 a.m. (ET/PT) on its linear channel, and also available through HBO Max, Adult Swim is basic cable's #1 network with persons 18-34 and 18-49, and is seen in 94 million U.S. home, reaching over 40 million viewers via HBO Max.
About Warner Bros. Global Kids, Young Adults and Classics
Warner Bros. Global Kids, Young Adults and Classics (GKYAC) brings together Cartoon Network, Adult Swim, Boomerang and Turner Classic Movies (TCM), as well as Cartoon Network Studios and Warner Bros. Animation. Among the iconic franchises, series and characters under the GKYAC banner are Looney Tunes, DC's animated Super Heroes, Rick and Morty, Craig of the Creek, the classic Hanna-Barbera library, Tom and Jerry, Scooby-Doo, Warner Bros.' unrivaled film library, and many more.
GKYAC's mission is to be the premier global provider of kids, family, young adults, and classics content and brands. The group's programming supplies unique and compelling content for HBO MAX, WarnerMedia's direct-to-consumer platform. Uniting these award-winning networks and innovative brands helps maximize opportunities and growth potential, both as standalone businesses and as content generators, to drive and support its franchises, cross-studio initiatives as well as ratings.
Warner Bros. GKYAC's content is currently distributed in 192 countries around the world and the division's networks are in 500 million homes, delivered through more than 65 channels in 31 languages.