Bleacher Report to Present B/R Gaming’s 100x100 – Special Interactive Event Giving Away 100 Prizes in 100 Minutes – Live on TBS & the B/R App, October 30, at 10 p.m. ET
Grammy Award Winning Superstar T-Pain Joins Multi-Media Personality Erin Ashley Simon to Co-Host
This Halloween weekend B/R Gaming fans will be in for a treat with the debut of a live interactive event hosted by the multi-talented, Grammy Award-winning music artist T-Pain and gaming personality Erin Ashley Simon, that will give fans the chance to win one of 100 prizes given out in 100 minutes – B/R Gaming’s 100x100. The special event will invite fans into an immersive multi-platform environment to connect with each other and their favorite gaming stars while getting the opportunity to win a selection of gaming items along the way. B/R Gaming’s 100x100 will be presented live, simultaneously on TBS and the B/R app on Saturday, Oct. 30 at 10 p.m. ET.
B/R Gaming’s 100x100 will tap into the interactivity of the B/R app to engage viewers in real-time as they watch top streamers, athletes and personalities attempt live gaming-themed challenges to win prizes for fans who will be selected at random via the B/R app comment section. The show will culminate with a final challenge attempted by T-Pain, providing one grand prize winner the chance to receive an ultimate gamer prize pack.
T-Pain, an avid gamer with nearly one million subscribers to his Twitch channel, and Simon, a pioneer in the gaming industry and co-founder of XSET, a diverse, socially conscious pop-gaming and esports organization, will lead participants through the challenges while interacting with fans at home. Fan interaction will continue through commercial breaks via the B/R app to provide a seamless multi-platform experience.
“This is a completely unique concept and a blueprint for the type of immersive experiences that only B/R Gaming can bring to fans by delivering a unified experience across our broadcast and the B/R app,” said Jennifer Dill, Vice President, Gaming at Turner Sports. “We want our audience to feel like they’re right there in the room with us and part of a special event tailor-made for them.”
About Bleacher Report
Bleacher Report is a leading sports media brand reaching more than 150 million hyper-connected young sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Kicks, B/R Gridiron, The Walk-Off, B/R Open Ice and B/R Betting, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of Turner Sports, which provides it access to premium live content from the NBA, Major League Baseball, NHL and NCAA Division I Men’s Basketball Championship. Find Bleacher Report on the industry-leading Bleacher Report app, www.bleacherreport.com and on Instagram @BleacherReport.