Bleacher Report’s B/R Kicks – the #1 sports media sports media brand for sneakerheads and Follow Through Studios – will debut an original sketch comedy series focused on sneakers and the absurdities of their pursuit – Sneak This. The new digital series will feature sketches, field pieces and interviews centered on the most relevant topics in sneaker culture with humor deployed at every fit pic and sneaker bot. Sneak This will debut July 28 on the Bleacher Report app and on B/R Kicks social channels. View the trailer here.
The series will be hosted by two rising stars on the comedy scene, Rob Haze (The Tonight Show Starring Jimmy Fallon, The Late Late Show With James Corden, Last Comic Standing) and Jamel Johnson (Kevin Hart Presents: Hart of the City), both avid sneakerheads and best friends. Seemingly every waking moment of their lives is spent looking at sneakers, trying to obtain them and arguing about who has better kicks. Sneak This is co-produced by Follow Through Studios, led by House of Highlights alum C.J. Toledano, who joins Rob and Jamel to bring a certain amount of levity and self-awareness to sneaker culture’s oddities, creating an inclusive and accessible commentary on its state.
"Sneak This is a natural evolution for the B/R Kicks brand. Our voice has always been rooted in humor and relatability. Our intent with this series is to capture the idiosyncrasies of sneaker culture through a lighthearted lens and poke fun at the conversations and scenarios that the everyday sneaker fan experiences,” said John Marcelo, Director of B/R Kicks Brand Strategy. “Rob and Jamel do a great job of bringing to life the wins and losses that people who love sneakers go through.”
Sneak This will roll out as five, 10-minute-long episodes airing bi-weekly, leading sneakerheads on a journey of the highs and lows that come with participating in the sneaker game. From interviews in front of the streetwear hubs of Fairfax to skits on the oft-excruciating letdown of hyped sneaker releases, the hilarious journey of Rob and Jamel will give all kicks fans perspective in the never-ending chase for the coolest and most exclusive footwear.
B/R Kicks launched in 2015 to connect the many voices and personalities across sneaker culture directly to Bleacher Report’s audience of more than 150 million hyperconnected sports fans. With over 2.6 million followers across social channels and follows from some of the biggest names in pop culture including LeBron James, Kevin Durant, Kevin Hart, J. Cole and Justin Timberlake; B/R Kicks has become the #1 destination for young, sneaker-minded sports fans on digital platforms.
About Follow Through Studios
Follow Through is a new sports entertainment studio founded by C.J. Toledano. Follow Through is powered by Conscious Minds, a creative studio in Los Angeles and Portland that has worked with partners such as Nike, Facebook and Levi's.
About Bleacher Report
Bleacher Report is a leading sports media brand reaching more than 150 million hyper-connected young sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Kicks, B/R Gridiron, The Walk-Off and B/R Betting, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of Turner Sports, which provides it access to premium live content from the NBA, Major League Baseball, NHL and NCAA Division I Men’s Basketball Championship. Find Bleacher Report on the industry-leading Bleacher Report app, www.bleacherreport.com and on Instagram @BleacherReport.