B/R Celebrates Return of Football with All-New Content Lineup
Media Release

B/R Celebrates Return of Football with All-New Content Lineup

Bleacher Report

Bleacher Report’s B/R Gridiron and B/R Betting are rolling out a new slate of on-demand programming and original content throughout the 2021 football season. 


Bleacher Report Ushers In Return of Football Season with All-New B/R Betting and B/R Gridiron Content Lineup

New Programming Starts with the Debut of B/R Betting’s Squad Ride Kickoff Week Presented by DraftKings Live on the B/R App, August 31, at 6 p.m. ET

Bleacher Report’s B/R Gridiron and B/R Betting are rolling out a new slate of on-demand programming and original content to serve young fans seeking a fresh way to connect throughout the 2021 football season. The lineup will include a range of live, animated and dynamic social content starting with B/R Betting’s ‘Squad Ride Kickoff Week Presented by DraftKings,’ a live, in-depth and interactive look at the sportsbook’s offerings for the new football season. B/R Betting’s Squad Ride Kickoff Week Presented by DraftKings will debut on Tuesday, Aug. 31, at 6 p.m. ET on the B/R app and Bleacher Report YouTube and Twitter channels.

B/R Betting’s Squad Ride Kickoff Week Presented by DraftKings will feature B/R NFL expert Connor Rogers with B/R Betting’s Greg Ivory alongside DraftKings contributors Jessie Coffield, Johnny Avello, Reid Fowler and a roster of special guests who will take a look at the most exciting bets for the 2021-2022 season. The show will include exclusive in-app content with picks for the first week of the NFL season, while introducing interactive games and quizzes for fans, providing them a chance to win prizes highlighted by a grand prize ‘Dream Vegas Vacation.’

B/R Betting will further reinforce its position as the #1 most engaged sports betting brand on social with new installments of its hit series Bet$ Friend$ featuring Chad Ochocinco, which puts a fun challenge to test for players to face off against another with money on the line; Sunday premieres of Squad Ride on the B/R app, with live giveaways and the introduction of a season-long custom prop bet with special DraftKings odds boosts; and the debut of Ride Along, an all-new betting series that will feature B/R Betting talent on-site at marquee football games as fans follow their betting journey amid the gameday atmosphere.

B/R Gridiron, the #1 digital sports publisher on NFL Sundays, will continue its focus on a 24/7, always-on football season, while offering new original content to its 2.5 million cross-platform followers. This year the critically-acclaimed animated series Gridiron Heights will call an audible in its sixth season, with the premiere of Gridiron Heights Live, a new interactive concept available exclusively on the B/R app that will parody the after-game press conference. The show will tackle the biggest storyline of the week by answering questions posed in the comment section of the B/R app with cutting-edge live animation technology that allows voice talent to respond in real-time. Fans of Gridiron Heights can also catch full episodes of the series twice a month for more quick-hitting, joke-packed fun.

Also new this season, B/R Gridiron will debut Punishment League, a weekly series that features four football personalities, including league commissioner Jack Settleman, who compete in a fantasy football league powered by DraftKings and must win each week to avoid various punishments as selected by the B/R app audience.

B/R Gridiron’s fresh approach to covering football and getting under the helmet of the sports’ top athletes that regularly gets the attention and interaction from some of the biggest names in the League including Tom Brady, Patrick Mahomes, Travis Kelce, Aaron Donald, Stefon Diggs, George Kittle, DeAndre Hopkins and Jamal Adams who follow and frequently interact with B/R Gridiron content across social. This has fueled an average of 23 million cross-platform social engagements per month in 2021.

About Bleacher Report

Bleacher Report is a leading sports media brand reaching more than 150 million hyper-connected young sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Kicks, B/R Gridiron, The Walk-Off and B/R Betting, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of Turner Sports, which provides it access to premium live content from the NBA, Major League Baseball, NHL and NCAA Division I Men’s Basketball Championship. Find Bleacher Report on the industry-leading Bleacher Report app, www.bleacherreport.com and on Instagram @BleacherReport.