Turner Sports’ Bleacher Report – the #1 sports media brand for young sports fans – will debut a new content series in partnership with NFL Films called B/R Gridiron All You Got that turns traditional game highlights on their head for a mobile-first fan base. The series will intersperse critical gameplay footage from the field, player reactions on the sidelines and fan-driven user-generated content (UGC) to deliver a holistic new viewing experience for young, digital-native audiences. The series will debut Jan. 13 on the Bleacher Report app and on B/R Gridiron social channels.
Over a span of five intense weeks, episodes will lead fans on an emotional odyssey that explores the soaring highs and sinking lows of the NFL Playoff experience in under 10 minutes, with each episode fueled by NFL Films’ incomparable game footage paired with authentic fan reactions as captured on their phones, along with the debut of an exclusive B/R Gridiron camera that will unmask players in pre-game warm-ups in rarely seen moments. From the anticipation, to the celebrations, and both the highs and lows of competition; the immersive journey will leave fans with an intimate look at the NFL Playoffs as they unfold from the players’, sidelines’ and fans’ perspectives in tandem.
With many fans kept from experiencing the thrill of an in-stadium experience, B/R Gridiron All You Got captures how they watch their favorite teams in the current state. Not only will fans see how the game’s biggest stars are reacting to the drama of the playoffs in an intimate and organic format, but they’ll also have a chance to be part of the moment by adding their own user-generated content to the narrative. From the sidelines to the couch, it’s all part of the broader story told by B/R Gridiron All You Got.
“All You Got is the very best of what resonates with our fans – UGC, game highlights and a personal connection with the players that fuel the biggest moments in sports,” said Drew Watkins, SVP & Creative Director, Turner Sports & Bleacher Report Studios. “Thanks to a partnership with NFL Films it also delivers the type of premium content experience that will be unmatched.”
“We are thrilled to partner with Bleacher Report on this exciting new series,” said Pat Kelleher, NFL Films Executive Producer. “Few things rival the drama and intensity of the NFL playoffs, and incorporating passionate fan reactions to the ups and downs of a postseason game with the stellar footage captured by NFL Films will make for entertaining and enthralling content.”
B/R Gridiron launched Fall 2019 to connect the many voices and personalities across all levels of American football directly to B/R’s audience of more than 200 million hyperconnected sports fans. Since its launch, B/R has become the #1 digital sports publisher on NFL Sunday with B/R Gridiron totaling 188 million engagements during the season. The B/R Gridiron brand on Instagram also reached over one million followers in just over a year, 75% of whom are in the 18-34 demo.
About NFL Media
NFL Media is comprised of NFL Network, NFL Films, NFL.com, the NFL app and NFL RedZone. Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps.
For fans on the go, all NFL Network programming can be streamed live through the NFL and NFL Network apps on smartphones, tablets, PCs and connected TV devices (Amazon Fire TV, Android TV, Apple TV, PlayStation 4, Roku and Xbox One). Access is available for NFL Network subscribers of participating TV providers. For more information, go to NFL.com/nflnetwork.
About Bleacher Report
Bleacher Report is a leading sports media brand reaching more than 200 million hyper-connected young sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Kicks, B/R Gridiron and B/R Betting, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of Turner Sports, which provides it access to premium live content from the NBA, Major League Baseball, and NCAA Division I Men’s Basketball Championship. Find Bleacher Report on the industry-leading Bleacher Report app, www.bleacherreport.com and on Instagram @BleacherReport.
Andrew Howard, NFL, 310.845.4579, Andrew.Howard@NFL.com
Brian Reinert, Turner Sports, 646.226.1709, email@example.com