[New York, NY – August 4, 2021] — WarnerMedia Ad Sales today announced House of Max, a consumer-centric brand studio for advertisers leveraging WarnerMedia’s iconic entertainment IP, brands and franchises; coveted audience access and unmatched cultural scale. With House of Max’s creative and production capabilities, advertisers now have the opportunity to develop custom creative for their marketing messages in a best-in-class environment on HBO Max, one of the fastest-growing streaming platforms in market. The brand studio can also create custom services for WarnerMedia’s premium entertainment properties, including Adult Swim, Cartoon Network, TBS, TNT and truTV among others, reaching 67% of all adults each month.
HBO Max with Ads launched in June with a commitment to the lightest ad load in the industry, and now, House of Max intends to make that ad load the most impactful. According to a recent study from WarnerMedia Ad Sales and HBO Max with Ads entitled Welcome to the Age of Intentionalism, 65% of consumers think more favorably of a brand when they provide fewer commercial interruptions during content.
In offering brands an elegant canvas for brand storytelling to complement the next generation of ad experiences, House of Max will deliver marketers meaningful and brand-forward partnership opportunities aligned with WarnerMedia’s renowned talent, iconic characters, resounding storytellers and premium brands to drive full-funnel business results.
Leading the House of Max business is Maureen Polo, Senior Vice President of Entertainment Marketing Solutions for WarnerMedia. Polo joined WarnerMedia in late 2020 after leading Fullscreen, an award-winning social content agency with unparalleled value in both the creator and advertising businesses. Serving as creative lead is Elaine Andrade, Senior Vice President and Executive Creative Director for WarnerMedia, who joined from Fullscreen as well. House of Max will consist of a dynamic group of storytellers with wide-ranging capabilities including video production, motion design, photography, original music, among others, to create texture for brand campaigns. House of Max is committed to testing and learning with clients by creating custom opportunities using the platform’s creative canvas.
“House of Max builds upon WarnerMedia’s bountiful history and storytelling tradition with captivating, consumer-centric experiences,” said Polo. “Developed by an outstanding group of dynamic and diversified collaborators, House of Max’s insights-driven brand storytelling is a harmonious combination of art and science that furthers consumers’ curiosity while driving business outcomes for partners.”
House of Max will closely collaborate with the HBO Max product team to create an effective environment that aligns with marketers’ goals and puts the viewer at the heart of the streaming experience.
“We’re seeing great engagement on HBO Max with Ads since the platform launched in June, with customers telling us they enjoy and appreciate our short ad breaks and seamless ad experience,” said Julian Franco, Senior Vice President of Product Management for HBO Max. “House of Max will help us provide an even better experience for our viewers, offering brand partners the opportunity to develop custom creative that fits in seamlessly with HBO Max’s premium content and interface.”
House of Max custom creative is available to any brand that partners with HBO Max beginning in the fourth quarter of 2021. Advertisers’ brand storytelling can complement premium entertainment experiences and iconic programming. With something for each member of the household, the extensive HBO Max content catalog includes Emmy®-nominated Max Originals like Hacks, Legendary and The Flight Attendant, anticipated and acclaimed series like And Just Like That…, Gossip Girl, The Hype and much more. House of Max will also provide custom services for digital and linear entertainment properties across the WarnerMedia portfolio.
WarnerMedia Ad Sales will partner with advertisers to determine the most effective measurement options for clients that partner with House of Max for creative solutions, by assessing campaign elements, media execution, objectives, and robust insights gleaned to demonstrate performance.
For more information on House of Max and how to partner with WarnerMedia Ad Sales for breakthrough storytelling, please visit hbomax.com/advertising.
House of Max will unveil additional details about its solutions, partners and more at a future launch experience.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. The organization also includes Xandr’s suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers. WarnerMedia is part of AT&T Inc. (NYSE:T).
 Source: Source: Nielsen NMI, Average Monthly Reach October 2020- April 2021, Based on Total Day, Live+7 Viewing on Linear, Digital based on STB VOD, O&O OLV and YouTube viewing; Linear Includes: TBS, TNT, TRU, ADSM, TOON, Boom, WB Syndication (Excludes Sports); Digital Includes STB VOD, O&O OLV + YouTube viewing for TBS, TNT, TRU, ADSM, Toon, Fullscreen (Fullscreen, Rooster Teeth) WB Syndication (Extra, TMZ, TooFab, The Real)